Brand Builder
Setup Part of the Pack

Brand Builder

Build a complete brand/brand.md for your digital product business.

This skill is exclusive to the Sell Digital Product Pack.
Not available as an individual purchase. Get it alongside all 19 other skills at a discounted bundle price.

View the Pack →

Your brand foundation, built in one session.

Brand Builder asks the right questions about your voice, visuals, and positioning, then writes a complete brand.md file. Every other skill in the pack reads this file to match your brand automatically. Set it once, and every output is on-brand.

What you get: a complete brand.md with voice rules, colors, typography, and positioning — the file every other skill reads.

What a Run Looks Like

Answer 6 questions about your voice and vision. Get a complete brand.md. Here is the run that built the skillz.ai brand file.

claude code — skillz.ai
You

You

run brand-builder skill
C

Claude

I will write your brand.md. Every other skill in this pack reads this file to match your voice. Let me ask the questions that define your brand.

Brand Questions — 6 answered

VOICE

Sharp, direct, evidence-driven. One founder talking to another. No corporate warmth.

POSITIONING

Claude Code skills that make founders faster. Not a course. Not a community. A tool.

COLORS

Brand: #C04A28 (burnt orange). Ink: #1C1816. Cream: #F5F0EB.

TYPOGRAPHY

Headings: Satoshi (display). Body: Inter (sans). Mono: JetBrains Mono for commands.

brand.md — generated sections

Voice rules — 6 principles
Color palette — hex values
Typography stack
Brand positioning statement
Anti-slop rules — banned words
Visual direction

Output: brand.md file · voice rules · colors · typography · positioning · anti-slop rules

What You Get

A complete brand.md with voice rules, colors, typography, and positioning — the file every other skill reads to match your brand.

Generated by the Brand Builder Skill itself — this brand file was built using the actual skill on this page.
B

brand.md

Read by every skill in the pack

Voice: Sharp, direct, evidence-driven. One founder to another.

Colors: Brand #C04A28, Ink #1C1816, Cream #F5F0EB

Fonts: Satoshi (display), Inter (body), JetBrains Mono (code)

Anti-slop: Banned words list + "prove it" rule for every claim

sections: 6 voice rules: 6 every skill reads it