Competitor Profiling
Map the competitive landscape for digital products — who's selling what, how they position it, what's working, and where the gaps are.
This skill is also part of the Sell Digital Product Pack.
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Your competitors have weak spots. You’re not seeing them.
Competitor Profiling maps direct, adjacent, and aspiration competitors — what they sell, how they price, where they post, what buyers hate about them. Ends on three positioning gaps you can own.
What you get: a profile per competitor, a comparison table, and three positioning opportunities for your product.
What a Run Looks Like
One product. Three competitor types mapped. Three gaps to own. Here is the run that mapped the field before the Carousel Skill launched.
You
Claude
Mapping the competitive landscape for the Carousel Skill. Direct, adjacent, aspiration — I will find what they do well and where they leave the door open.
3 Competitor Profiles
Strengths: huge library, drag-and-drop, team features. Weakness: every template is a starting point, not a finished post. User still writes copy. User still designs. Still takes 2+ hours.
Gap: No automation. No copywriting. No CTA strategy built-in.
Strengths: scheduling, analytics, multi-platform. Weakness: they plan and schedule content you still have to create. No creation layer at all.
Gap: No content generation. No carousel-specific format expertise.
Strengths: full-service, strategy, professional output. Weakness: $1,000+/month retainer, slow turnaround, variable quality.
Gap: No one combines speed, quality, and one-command simplicity at $12.
3 Positioning Gaps You Can Own
1. One-command carousel creation — no tool combines copywriting + design + formatting in a single command
2. CTA keyword funnel built in — no competitor connects Instagram carousels to a purchase funnel
3. Format expertise from research — built from 400 carousels worth of format data, not generic design
Output: 3 competitor profiles · strengths + weaknesses per profile · 3 positioning gaps · comparison table
What You Get
One profile per competitor. Strengths, weaknesses, and the gaps they leave open that you can own.
Competitor Comparison
Your 3 Positioning Gaps
1. One-command creation — no tool combines copy + design + format
2. CTA keyword funnel — carousels that drive purchases, not likes
3. Format expertise — built from data, not templates