Content Strategy
Plan content — what to post, when, why, and in what order.
This skill is also part of the Sell Digital Product Pack.
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What to post, when, and why, in order.
Content Strategy plans the batch before you make anything. Shareable-first while you have no domain authority, scored against customer relevance and producibility, sequenced so awareness posts always come before sell posts. You get a calendar, not a vague vibe.
What you get: a pillar mix, scored ideas, and a posting sequence mapped to awareness, consideration, and decision.
What a Run Looks Like
What to post, when, and why. Here is the run that planned the Carousel Skill content calendar.
You
Claude
Planning content for the Carousel Skill. I will build a pillar mix, score ideas against relevance and producibility, and sequence them into a calendar.
Pillar Mix
PILLAR 1
Carousel format breakdowns — what makes a carousel spread
PILLAR 2
Speed & automation — how founders save time on content
PILLAR 3
CTA strategy — turning posts into purchases
Scored Ideas — top 5
Posting Sequence — 2-week plan
Output: 3 pillars · 10 scored ideas · 2-week posting sequence · phased by funnel stage
What You Get
A pillar mix, scored ideas, and a posting sequence mapped to awareness, consideration, and decision.
Content Calendar — Week 1