Strategy & Launch Part of the Pack

Content Strategy

Plan content — what to post, when, why, and in what order.

This skill is also part of the Sell Digital Product Pack.
Get all 20 skills for one discounted price.

What to post, when, and why, in order.

Content Strategy plans the batch before you make anything. Shareable-first while you have no domain authority, scored against customer relevance and producibility, sequenced so awareness posts always come before sell posts. You get a calendar, not a vague vibe.

What you get: a pillar mix, scored ideas, and a posting sequence mapped to awareness, consideration, and decision.

What a Run Looks Like

What to post, when, and why. Here is the run that planned the Carousel Skill content calendar.

claude code — skillz.ai

You

run content-strategy skill

Claude

Planning content for the Carousel Skill. I will build a pillar mix, score ideas against relevance and producibility, and sequence them into a calendar.

Pillar Mix

PILLAR 1

Carousel format breakdowns — what makes a carousel spread

PILLAR 2

Speed & automation — how founders save time on content

PILLAR 3

CTA strategy — turning posts into purchases

Scored Ideas — top 5

98 "The carousel format that got 6,200 saves" awareness

92 "One command. Six slides. Twenty minutes." awareness

87 "Your CTA keyword is costing you sales" consideration

83 "Building in public: how I automated my content" consideration

76 "6 carousel hooks that outperform" decision

Posting Sequence — 2-week plan

Week 1: 2 awareness posts + 1 consideration

Week 2: 1 awareness + 2 consideration + 1 decision

Output: 3 pillars · 10 scored ideas · 2-week posting sequence · phased by funnel stage

What You Get

A pillar mix, scored ideas, and a posting sequence mapped to awareness, consideration, and decision.

Generated by the Content Strategy Skill itself — this plan was produced using the actual skill on this page.

Content Calendar — Week 1

Mon awareness The carousel format that got 6,200 saves

Wed awareness One command. Six slides. Twenty minutes.

Fri consideration Your CTA keyword is costing you sales

pillars: 3 ideas scored: 10 funnel-phased: yes