Customer Research
Research who is buying Claude skills and digital AI tools right now — what they struggle with, what language they use, what they've already tried.
This skill is also part of the Sell Digital Product Pack.
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The exact words your buyers use, before you write a line of copy.
Customer Research reads Reddit, X, Gumroad reviews, and DMs, or your own transcripts, and pulls out what buyers actually say. Jobs-to-be-done, the pain in their words, what triggered the search, what they tried before. You stop guessing at messaging and start mirroring language that already converts.
What you get: jobs-to-be-done, pain language, trigger events, alternatives tried, and success signals, in your buyers’ own words.
What a Run Looks Like
Reddit. X. Gumroad reviews. The skill pulls out what buyers actually say. Here is the run that researched the Carousel Skill audience before we wrote a word of copy.
You
Claude
Researching what founders and creators say about Instagram content creation. I will scan public conversations and pull out the exact language they use.
Research Sources
Jobs-to-be-Done
"Post 3x a week without it taking over my life"
JTBD: Outsource the format so I can focus on ideas
"I need carousels that actually get saves, not likes"
JTBD: Create content that drives algorithm performance
"I spend 3 hours on one carousel and it gets 12 likes"
JTBD: Reduce time-to-post without sacrificing quality
Pain Language — Their Words
Trigger Events
"I posted every day for a month and gained 50 followers" — frustration trigger
"My competitor's carousel went viral. Mine flatlined." — comparison trigger
"I spent $300 on a Canva template pack and still had to do everything" — wasted money trigger
Output: 3 JTBD · 6 pain language items · 3 trigger events · alternatives tried · success signals
What You Get
Your buyers' actual words. Their jobs-to-be-done. What triggered the search and what they tried before.
JTBD
1. Post 3x/week without it taking over my life
2. Carousels that get saves, not just likes
3. Reduce time-to-post without quality loss
Pain Language