Influence Psychology

Apply Cialdini's 7 principles of influence to carousel slides, captions, CTAs, and product copy.

This skill is also part of the Sell Digital Product Pack.
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Cialdini’s 7, audited against your content before it ships.

Influence Psychology runs your carousel, caption, or CTA through all seven principles and flags what’s missing. Reciprocity in the value slide, commitment in the CTA, unity in the hook. It returns a pass-or-fix table, so weak content never goes live.

What you get: a principle-by-principle audit of your slides with the specific fix for any that fall short.

What a Run Looks Like

Every Cialdini principle checked against the carousel. Nine slides audited. Here is the run that caught the gaps before this page shipped.

claude code — skillz.ai

You

run influence-psychology skill

Claude

Running Cialdini's 7 against the Carousel Skill carousel slides. Principle-by-principle audit. Here are the results.

Cialdini Audit — 7 principles

1. Reciprocity Slide 4 gives the full output. Not a teaser. Reader gets the logic even if they never buy. pass

2. Commitment CTA is one step: "Comment CAROUSEL." Does not ask for purchase. Micro-commitment is intact. pass

3. Social Proof Missing a specific number. Fix: "This carousel format got 6,200 saves last week." on slide 2. fix

4. Authority Slide 1 references the research origin. "Built from 400 carousels." Establishes authority early. pass

5. Liking Voice is founder-direct throughout. One person, one tone. Similarity established: "You already pay for Claude." pass

6. Scarcity No artificial scarcity. Real signal available: growing library. Fix: "Buy now gets everything added later" on slide 5. fix

7. Unity In-group language present: "founders who ship." CTA keyword creates shared identity. Fix: Strengthen on slide 2 hook. fix

3 Fixes Applied

Fix 1 — Social Proof (slide 2)

Before: "This format works for carousels."
After: "This format got 6,200 saves last week. Here's the exact structure."

Fix 2 — Scarcity (slide 5)

Before: "Get instant access."
After: "Buy now gets everything added later. This library grows every week."

Fix 3 — Unity (slide 2 hook)

Before: "Struggling with carousels?"
After: "If you are a founder who ships, you already have Claude. Now it builds your carousels."

Output: 7-principle audit · 3 fixes · Pass/fail per principle · Slide-by-slide checklist

What You Get

A principle-by-principle audit with pass-or-fix results and the exact copy change for every gap.

Generated by the Influence Psychology Skill itself — this audit was produced using the actual skill on this page.

Cialdini's 7 — Full Audit

✓ Reciprocity Slide 4 gives the full product output. Reader receives value before any ask. The free carousel template in the DM is reciprocity at scale. pass

✓ Commitment CTA is one small step: "Comment CAROUSEL." Not "buy now." Followed by DM, then free resource, then purchase. 5 micro-commitments, each trivial. pass

! Social Proof Fix: Add specific number. Change "This format works" to "This format got 6,200 saves last week. Here is the exact structure." fix

✓ Authority Cover references the research: "Built from 400 carousels." The build process IS the authority signal. Slide 5 names the research origin. pass

✓ Liking Voice is consistent: a founder who builds. Similarity established on slide 1: "You already pay for Claude." The behind-the-scenes on slide 5 builds likability. pass

! Scarcity Fix: Add real scarcity signal. Change "Get instant access" to "Buy now gets everything added later. This library grows every week." fix

! Unity Fix: Strengthen in-group language on slide 2. Change to "If you are a founder who ships, you already have Claude. Now it builds your carousels." fix

4 passed

3 fixes applied

0 fail (unfixable)