Marketing Psychology

Apply behavioral science and psychological principles to marketing decisions for digital products.

This skill is also part of the Sell Digital Product Pack.
Get all 20 skills for one discounted price.

Your post isn’t converting. Here’s the missing principle.

Marketing Psychology takes a page or post that isn’t working, names the psychological principle it’s missing, and gives you the exact copy change. No theory dumps. One fix at a time.

What you get: the principle you’re missing, where it belongs, and the exact copy change to make.

What a Run Looks Like

A carousel that was flatlining. The missing principle identified. The exact fix applied. Here is the run that diagnosed it.

claude code — skillz.ai

You

run marketing-psychology skill

Claude

I will audit your content for missing psychological principles and give you the exact fix. Tell me what is not converting, or paste the copy.

Product context loaded from strategy.md

Carousel Skill, $12 CTA: CAROUSEL Platform: Instagram

Diagnosis — 3 principles this post is missing

MISSING Social Proof

What it says: "This format works great."
What it should say: "This format got 6,200 saves last week. Here is the exact structure."

Fix (slide 2): Replace "works great" with "This format got 6,200 saves last week. Here is the exact structure." Add the specific number.

MISSING Anchoring

What it says: "Only $12"
What it should say: "Would take you 3 hours to research, write, and design. Or run one command."

Fix (slide 6/CTA): Anchor $12 against time cost, not other products. "3 hours to build. 20 minutes to run. $12."

MISSING Loss Aversion

What it says: "Get more engagement"
What it should say: "Every week you don't post, 10,000 accounts that could have seen your work see someone else's."

Fix (hook): Frame around lost opportunity. "You are losing reach every week you don't post."

Commitment ladder — current CTA flow

CAROUSEL → DM → Free carousel template → Gumroad link → $12 purchase

Ladder is intact. Each step is one action. No rungs skipped.

Output: 3 principles diagnosed · copy fixes for each · commitment ladder audit · urgency check

What You Get

The principle you are missing, where it belongs, and the exact copy change to make.

Generated by the Marketing Psychology Skill itself — this audit was produced using the actual skill on this page.

Carousel Psychology Audit — slide-by-slide

Slide 1 Hook Missing loss aversion. Frame around what they lose by not posting. → "You are losing reach every week you don't post." fix applied

Slide 2 Problem Missing social proof. Needs a specific number. → "This format got 6,200 saves last week." fix applied

Slide 3 Input Uses reciprocity well — giving away the logic. Keep as-is. passed

Slide 4 Output Strong anchoring opportunity. → "Would take 3 hours. This runs in 20 minutes. $12." fix applied

Slide 5 Inside Needs scarcity signal. Use real scarcity: growing library. → "Buy now gets everything added later." fix applied

Slide 6 CTA Commitment ladder intact. Comment → DM → free → buy. Each step is small. passed

Principles Applied

Social Proof

"6,200 saves last week" — specific number replaces generic claim.

Anchoring

$12 anchored against "3 hours to build" — time cost beats price comparison.

Loss Aversion

"Losing reach every week" — pain of missing out > gain of buying.

Commitment Ladder

5 rungs from comment to purchase. Each is one click, one action.